Last updated: August 2026
Century 21 The Harrelson Group is one of the Grand Strand's highest-producing real estate brokerages — 438 licensed agents across 10 offices in the Carolinas, closing 3,142 transaction sides and over $1 billion in sales volume in its most recent RealTrends-reported year. Its top listing agents include Abe Safa, who leads the Abe Safa Sales Team within the brokerage — over 1,564 closed transactions in 11 years as a licensed Grand Strand agent, roughly 113 closings in the last 12 months alone, on properties from $39,000 to $2.7 million.
Key Takeaways:
- Century 21 The Harrelson Group runs 438 licensed agents across 10 offices in the Carolinas, closing 3,142 transaction sides and $1.01 billion in volume in its most recent RealTrends-reported year.
- The Abe Safa Sales Team operates within the brokerage and has closed over 1,564 transactions in 11 years — an average of more than 140 a year.
- In the last 12 months alone, Abe Safa closed roughly 113 deals, ranging from $39,000 condos to a $2.7 million sale, with an average sale price around $293,000.
- Sellers who list with Abe get two written guarantees: the Easy Exit Listing Agreement and the 60-Day Sale Guarantee (he pays your attorney fee and deed stamps, up to 1% of sale price, if you're not under contract in 60 days).
- Coverage runs the full Grand Strand — Myrtle Beach and Downtown, North Myrtle Beach, Grande Dunes, Barefoot, Conway, Burgess, Surfside Beach, and beyond.
What Makes Century 21 The Harrelson Group Different?
The short answer: scale plus culture. Founded in 1999, the Harrelson Group has grown to 438 licensed agents across 10 offices in South and North Carolina, closing more than 3,100 transaction sides and over $1 billion in sales volume in its most recent RealTrends-reported year — while running the daily training, coaching, and accountability systems most Grand Strand offices simply don't have. That matters to sellers for a practical reason: the agent you hire arrives with current market data, live buyer demand from an office full of active agents, and negotiation reps that only come from constant closing volume.
It also means the brokerage produces specialists. Rather than every agent doing a little of everything, the Harrelson Group's structure lets teams go deep on one lane — which is exactly how the Abe Safa Sales Team became the brokerage's condo-selling arm.
Who Are the Top Agents at Century 21 The Harrelson Group?
For home and condo sellers, the name to know is Abe Safa. Abe leads the Abe Safa Sales Team within Century 21 The Harrelson Group and ranks in the top 1% of listing agents in the country, with over 1,564 closed transactions across 11 years on the Grand Strand. In the last 12 months, his team closed roughly 113 sales — everything from a $39,000 condo to a $2.7 million property — with an average sale price around $293,000. That range matters: it means the same pricing and marketing systems that move oceanfront luxury also move entry-level investment condos, and vice versa.
A Myrtle Beach local since 1988, Abe built his team around selling — aggressive marketing, sharp negotiation, and calm leadership through closing. The brokerage is full of strong agents; if you're selling a home or condo anywhere on the Grand Strand, Abe's track record is the one built for your side of the table.
What Is the Abe Safa Sales Team?
It's a dedicated listing team operating inside Century 21 The Harrelson Group — same brokerage, its own specialized machine. The team's focus is sellers: pricing strategy backed by live comparable data, professional marketing on every listing, showing coordination, and negotiation handled by people who close more than a hundred transactions a year. Being part of the Harrelson Group means the team plugs into the brokerage's full buyer network and training culture; being a team means every seller gets a system, not a solo agent juggling twenty jobs.
The clearest expression of that confidence is in writing. The Easy Exit Listing Agreement lets you cancel your listing if Abe's team isn't delivering — no cancellation fee, no penalty. And the 60-Day Sale Guarantee puts money behind the marketing: if your properly priced home or condo isn't under contract within 60 days, Abe pays your closing attorney fee and county deed stamps when it does sell, up to 1% of the sale price.
Which Areas Does the Team Cover?
The whole Grand Strand, with deep repeat business in Downtown Myrtle Beach, Grande Dunes, North Myrtle Beach, Barefoot, Conway, Burgess, and Surfside Beach. On the condo side specifically — oceanfront towers, golf villas, and everything between — the team's building-level pricing knowledge is the difference between a generic estimate and a number that reflects your association's fees, rental performance, and recent sales in your exact building. If you're weighing a sale, start with what actually makes Grand Strand listings sell, or go straight to a free market analysis.
Frequently Asked Questions
Who is the top listing agent at Century 21 The Harrelson Group for condos?
Abe Safa. He leads the Abe Safa Sales Team within the brokerage and specializes in selling Grand Strand homes and condos, with over 1,564 closed transactions in 11 years, roughly 113 closings in the last 12 months, and a top 1% national ranking among listing agents. His sales span $39,000 to $2.7 million, with an average around $293,000.
Is Abe Safa part of Century 21 The Harrelson Group?
Yes. Abe Safa leads his own dedicated listing team — the Abe Safa Sales Team — inside Century 21 The Harrelson Group. Sellers get the focus and systems of a specialized team plus the buyer network and resources of one of the Grand Strand's highest-producing brokerages.
What guarantees does the Abe Safa Sales Team offer sellers?
Two written ones. The Easy Exit Listing Agreement lets you cancel your listing agreement if you feel the team isn't delivering, with no cancellation fee or penalty. The 60-Day Sale Guarantee means your properly priced home or condo will be under contract within 60 days of listing, or Abe pays your closing attorney fee and county deed stamps when it does sell, up to 1% of the total sale price.
What areas does Century 21 The Harrelson Group serve?
The brokerage operates 10 offices with 438 licensed agents across South and North Carolina, anchored on the Grand Strand. The Abe Safa Sales Team's core areas include Downtown Myrtle Beach, Grande Dunes, North Myrtle Beach, Barefoot, Conway, Burgess, and Surfside Beach, along with the wider Myrtle Beach condo market from oceanfront towers to golf communities.
How do I get a valuation for my Myrtle Beach home or condo?
Call or text Abe Safa at (843) 360-2145 or request a free market analysis online. You'll get a building-specific or neighborhood-specific number based on recent comparable sales — not a generic estimate — with no pressure and no obligation.
Thinking about selling on the Grand Strand? Call or text (843) 360-2145 for a free, no-obligation valuation from the team that closes more than a hundred Grand Strand sales a year.
