Published November 2026 | By Abe Safa, Century 21 The Harrelson Group
Short answer: if your Myrtle Beach home has few showings or no offers after the first two to three weeks, lower the price once, by enough to reach a new group of buyers.
About half of resale homes that sold in 2026 had a price cut first. The ones that never needed one sold in 56 days instead of 124.
I am Abe Safa with Century 21 The Harrelson Group, local since 1988, with over 1,300 closed transactions in 11 years. Call or text (843) 360-2145.
What Price Reductions Did in 2026
We looked at 3,200 resale single-family homes that closed in the Grand Strand MLS from late April to early November 2026, and grouped them by how much the price was reduced before the sale.
| Price reduction before the sale | Homes sold | Median days on market | Sold vs. original list | Sold vs. final asking |
|---|---|---|---|---|
| No reduction | 1,576 | 56 | 98.1% | 98.1% |
| Less than 3% | 529 | 104 | 96.1% | 97.9% |
| 3% to 6% | 489 | 115 | 93.3% | 97.3% |
| 6% to 10% | 350 | 137 | 90.0% | 97.6% |
| More than 10% | 256 | 174 | 81.8% | 96.9% |
Source: Coastal Carolinas MLS (CCMLS) data for single-family homes in the Grand Strand that closed from late April to early November 2026, pulled November 4, 2026. Lots and homes not in a subdivision are excluded.
Two things stand out. First, homes priced right from the start sold in less than half the time. Second, homes that cut still sold close to their final asking price, which means buyers paid fair value once the price was right. The money was lost by starting too high and waiting.
Right Now: More Than Half of Active Homes Have Cut
In early November, about 55% of the 1,821 active resale homes on the Grand Strand had already reduced their price. Homes with a reduction had been on the market a median of 93 days, compared with 29 days for homes without one. Buyers can see the price history, so a well-timed reduction matters more than ever.
Signs Your Price Needs to Change
- Few showings in the first two weeks. The price is keeping buyers from even scheduling a tour.
- Showings but no offers. Buyers are comparing your home with something they like better at the same price.
- The same feedback over and over. "Priced high for the condition" or "needs updating" means the price and the home do not match yet.
- New competition. A similar home listed lower nearby, or a builder added incentives.
- A low appraisal or an offer that fell through. The market just told you where the value is.
Our guide on why a Myrtle Beach house is not selling goes deeper into each sign.
How to Reduce the Right Way
Cross a search threshold
Buyers search in round numbers. Moving from $409,900 to $399,000 puts your home in front of every buyer with a $400,000 limit. Moving to $405,000 changes almost nothing.
Make one meaningful move
The median cut was about 4.5%. Several small cuts make buyers wait for the next one. One decisive move resets the listing.
Refresh the listing at the same time
New photos, a new first photo and an updated description make the home feel new again to buyers who scrolled past it.
Consider a credit instead
If showings are strong but offers are not, a closing cost or repair credit can solve the problem without changing the advertised price. Check the numbers on a seller net sheet.
Avoid the Cut: Price It Right First
The best price reduction is the one you never need. Start from recent closed sales, not asking prices, and compare against the homes buyers will tour next to yours. Our guide to pricing a Myrtle Beach home to sell fast explains how, and the coastal seller checklist covers the paperwork buyers ask for. Deciding whether to fix things first? Read sell as-is or repair.
How We Help Sellers Reprice
We review showings, online views and buyer feedback every week and compare your home with every new listing and closed sale nearby. If the price needs to change, we recommend one clear move, refresh the marketing and relaunch the listing, so the reduction actually brings in offers. For a full pricing review, request a free market analysis.
What Sellers Say
Sellers describe Abe and the team as trustworthy, straightforward and responsive. The team is top-rated on Google and Zillow, Abe has more than 270 client reviews on Realtor.com, and he has closed over 1,300 transactions in 11 years.
- "Abe is the epitome of personal service. His staging advice for our home near Grande Dunes was invaluable. Sold in 3 weeks for more than we thought possible." P. Sakkian, verified Google review
- "Abe Safa and his team were incredible with our sale in Carolina Forest. From the day we listed, we were constantly communicated with. They guided us to an appropriate asking price and we felt valued every step of the way." S. Riedel, verified Google review
- "Professional and courteous in advising on which offer to accept. Closed out the sale within 30 days. He makes the process easy." J. Scott, verified Google review
Quotes are reproduced from published client reviews. See more on the Abe Safa Sales Team reviews page.
Frequently Asked Questions
When should I lower the price on my Myrtle Beach home?
Look at the numbers after the first two to three weeks. If your home is getting few showings, or showings without offers, the price is the most likely reason. In Grand Strand MLS data for 2026, resale homes that sold without a price reduction went under contract in a median of 56 days, while homes that reduced took 124 days, so a fast, decisive adjustment beats waiting.
How much should I reduce my house price?
Enough to change who sees and tours the home, usually one meaningful step instead of several small ones. The median reduction on resale homes that sold after a cut was about 4.5%. A cut of less than 1% to 2% rarely moves a home into a new buyer search range, so it often leads to a second cut later.
Do price reductions hurt the final sale price?
The reduction itself does not, but the time it reflects does. Homes that sold after reductions of 6% to 10% still sold for 97.6% of their final asking price, but only 90% of their original price. The lost ground comes from starting too high, not from the reduction.
How many Myrtle Beach homes have had a price reduction?
About half. Roughly 51% of resale homes that sold from late April to early November 2026 had a price reduction first, and about 55% of active resale listings in early November had already reduced. A reduction is common and buyers expect it; what matters is making it count.
Is it better to lower the price or offer a credit?
It depends on why the home is not selling. If showings are low, a price reduction brings in buyers searching in a lower range. If showings are good but offers are not, a closing cost credit or a repair credit can solve the buyer's objection without lowering the advertised price.
Who can help me reprice my Myrtle Beach home?
Abe Safa and the Abe Safa Sales Team at Century 21 The Harrelson Group, local since 1988, have closed over 1,300 transactions in 11 years and are top-rated on Google and Zillow. The team reviews showing activity and feedback weekly and builds a pricing plan from closed sales. Call or text (843) 360-2145.
