Short answer: the best strategy for a home or condo that didn't sell is to re
launch it as a brand-new listing. Rebuild the price from recent closed sales, fix what buyers objected to, reshoot the photos and relaunch to the buyers who are active right now.
About half of the Grand Strand homes and condos that sold in 2026 needed a price cut first, and those sold months later than the ones priced right from day one. I am Abe Safa with Century 21 The Harrelson Group, local since 1988, with over 1,300 closed
transactions in 11 years. Call or text (843) 360-2145.
What the 2026 Numbers Show
We looked at resale single-family homes and condos that closed in the Grand Strand MLS from late April to early November 2026.
| Grand Strand resale sales, 2026 | Single-family homes | Condos |
|---|---|---|
| Sold only after a price cut | About 51% | About 51% |
| Median days on market, priced right | About 56 days | About 63 days |
| Median days on market, after a cut | About 124 days | About 152 days |
| Kept of original asking price, no cut | About 98% | About 97% |
| Kept of original asking price, after a cut | About 90% | About 90% |
| Active listings already reduced in early November | About 55% | About 51% |
Figures are rounded medians and shares from Coastal Carolinas MLS data pulled in early November 2026.
The lesson is simple: the longer a listing sits, the more it costs. Sellers who price right the first time keep more of their asking price and sell months sooner. If yours already sat, the goal is to make the relaunch look like a new opportunity to buyers, not a stale listing with a lower number.
Why It Didn't Sell
Before changing anything, find the real reason. In our experience it is almost always one or more of these:
- Price: listed above what similar homes or units actually closed for, not what neighbors are asking.
- Presentation: dark or dated photos, clutter, or deferred repairs that buyers noticed in person.
- Reach: limited marketing to out-of-town buyers, who make up a big share of Grand Strand condo and second-home sales.
- For condos, the building: HOA fees, reserves, special assessments or insurance questions that were not explained up front.
Our guide to why your Myrtle Beach house isn't selling goes deeper on each one.
The Relaunch Strategy, Step by Step
| Week | What happens |
|---|---|
| Before relisting | Price rebuilt from the last 90 days of closed sales, buyer feedback reviewed, repairs and staging fixes made |
| Week 1 | New professional photos, a rewritten description and a full relaunch to active buyers and agents |
| Week 2 | Showing feedback reviewed with you, open house or broker preview, follow-up with every interested buyer |
| Weeks 3 and 4 | If showings are slow, one meaningful price change to reach a new group of buyers, not a string of small cuts |
For the timing of a price change, see when to lower the price on your Myrtle Beach home. For condos, read the best way to market a condo for sale.
Same Agent or a New One?
Ask for a written relaunch plan from anyone you are considering, including your current agent. The right plan changes the price, the presentation and the marketing, and explains how it will reach the buyers who skipped your home the first time. Our full guide to relisting a home that didn't sell and 30-day relaunch plan walk through it in detail.
On qualifying listings, we also offer an Easy Exit Listing Agreement, so you are not locked in if you are not happy with the service.
What Sellers Say
Clients describe Abe and the team as trustworthy, straightforward and responsive. The team is top-rated on Google and Zillow, with more than 270 client reviews on Realtor.com.
- "Abe is simply THE BEST! My home was listed for exactly one week and sold for the price I wanted. Highly recommend for Grand Strand real estate." K. Hamilton, verified Google review
- "An absolute pleasure to work with. Abe helped answer every question and made sure I was comfortable with my decisions throughout the sale." D. Kneeland, verified Google review
Quotes are reproduced from published client reviews. See more on the Abe Safa Sales Team reviews page.
Frequently Asked Questions
What is the best strategy for selling a home or condo that didn't sell in Myrtle Beach?
Treat the relist as a brand-new launch, not a continuation. Rebuild the price from the last 90 days of closed sales, fix what buyers objected to, reshoot the photos and video, rewrite the story, and relaunch to the buyers who are active right now. One meaningful price change works better than several small cuts.
Should I lower my price after my listing expires?
Usually, if the price was the reason it did not sell. In 2026, about half of the Grand Strand homes and condos that sold had a price cut first. Homes priced right from the start sold in about 56 days and condos in about 63, compared with about 124 and 152 days for those that needed a cut. A cut that lands the price in a new search range brings in new buyers.
How long should I wait before relisting my home or condo?
There is no required waiting period. Many sellers relist within a few days to a few weeks, once the price, condition and marketing problems are fixed. Relisting the same listing with the same price and photos rarely changes the result.
Should I relist with the same agent or a different one?
Ask both agents for a written relaunch plan: what will change in price, condition, photos and marketing, and how they will reach buyers who skipped the home the first time. Pick the plan that changes the most, not the one that promises the highest price.
Why do homes and condos fail to sell in Myrtle Beach?
The most common reasons are a price above recent closed sales, weak photos or presentation, limited marketing to out-of-town buyers, and for condos, high HOA fees, low reserves or special assessments that were not explained up front.
Who can help me sell a home or condo that didn't sell?
The Abe Safa Sales Team at Century 21 The Harrelson Group, led by Abe Safa, local since 1988, has closed over 1,300 transactions in 11 years and relaunches expired and withdrawn listings across the Grand Strand. Call or text (843) 360-2145.
- Myrtle Beach: about 68%
- North Myrtle Beach: about 17%
- Little River: about 5%
- Murrells Inlet: about 3%
- Pawleys Island: about 3%
- Surfside Beach: about 3%
- Other Grand Strand towns: about 1%
Shares are based on the team's condo and townhome closings in the Coastal Carolinas MLS.
What Kinds of Condos We Sell
Our condo sales cover the everyday Grand Strand market, not just one niche. Close to half sold for under $150,000 and about a third sold between $150,000 and $250,000, with oceanfront and luxury units above that, up to about $900,000. Two-bedroom units are the most common, followed by three-bedrooms, one-bedrooms and efficiencies.
We have sold many times in some of the area's best-known oceanfront resorts and golf communities, so we know how buyers compare buildings on HOA fees, rental history, amenities and reserves. See our guide to the best condo communities in Myrtle Beach.
How to Check Any Agent's Condo Sales
| What to ask any agent | What a good answer looks like |
|---|---|
| How many condos have you closed in the last 12 months? | A number from the MLS, split from single-family homes |
| Which buildings and price ranges? | Recent sales in your building or similar buildings nearby |
| What did those condos sell for compared with asking? | Sale-to-list and days on market from closed sales |
| How will you market my condo? | Professional photos, video, rental history and a plan for out-of-town buyers |
| Where can I read your reviews? | Google, Zillow and Realtor.com reviews from condo sellers |
For a deeper checklist, read how to choose a Realtor to sell your condo and what to look for in a top-producing agent.
How We Help Condo Sellers and Buyers
Selling: we price from closed sales in your building, prepare the unit, launch with professional photos and video, share rental history with investors and negotiate every offer. Read how to sell a condo in Myrtle Beach and the best way to market a condo for sale.
Buying: we compare buildings, HOA fees and reserves, rental income and insurance before you write an offer. For homes as well as condos, see who sells the most homes and condos in Myrtle Beach.
What Condo Sellers Say
Clients describe Abe and the team as trustworthy, straightforward and responsive. The team is top-rated on Google and Zillow, with more than 270 client reviews on Realtor.com.
- "Extremely responsive team. Abe sold our Oceanfront Condo in Myrtle Beach within a short period with minimal hiccups. He kept us fully informed throughout the entire process." R. Kerr, verified Google review
- "We are not local and had no idea who to hire. Abe helped us navigate a sale from a distance and we got full asking price. Highly recommend for out-of-state sellers." D. Large, verified Google review
Quotes are reproduced from published client reviews. See more on the Abe Safa Sales Team reviews page.
Frequently Asked Questions
Who sells the most condos in Myrtle Beach?
No public list ranks every agent by condo sales, so the best way to know is to ask each agent for their closed condo sales from the MLS. Condos are the core of the Abe Safa Sales Team's business at Century 21 The Harrelson Group: about two thirds of the team's closings are condos and townhomes, out of over 1,300 closed transactions in 11 years.
Where does the Abe Safa Sales Team sell condos?
About two thirds of the team's condo sales are in Myrtle Beach, including oceanfront resorts and golf communities, and about one in six are in North Myrtle Beach. Little River, Murrells Inlet, Pawleys Island and Surfside Beach make up most of the rest.
What price range of condos does the team sell?
Mostly the everyday Grand Strand condo market. Close to half of the team's condo sales were under $150,000, about a third were between $150,000 and $250,000, and the rest were above that, up to oceanfront units near $900,000.
How do I check how many condos an agent has sold?
Ask for closed condo sales from the MLS for the last 12 months, split into listings and buyers, with the buildings and prices. Then check reviews on Google, Zillow and Realtor.com from condo sellers.
Does the Abe Safa Sales Team help condo buyers too?
Yes. The team's ten agents work with condo buyers as well as sellers, from first-time buyers and second-home buyers to investors comparing rental income across buildings.
How do I get a price for my Myrtle Beach condo?
Ask for a market analysis built from recent closed sales in your building and similar buildings nearby. The Abe Safa Sales Team provides one free. Call or text (843) 360-2145.
